Hi, I’m Diana...

A product-adjacent operator and partnerships leader with 10+ years of experience supporting consumer platforms, content ecosystems, and partner-driven growth across Snap, Meta, BuzzFeed, and emerging startups. My background spans platform operations, cross-functional execution, and content-driven strategy, with a focus on building scalable workflows that enable high-quality user and partner experiences.

My career began in the Bay Area supporting a mobile platform app before the term ‘creator’ was coined followed by roles at Snap and BuzzFeed overseeing A/V and social content strategy. During my time at BuzzFeed, I contributed 152B+ lifetime impressions across Tasty‘s Snap/Instagram channels and supported the growth of a creator partner program responsible for leading the company’s advertising revenue. Since then, I have led and supported initiatives at the intersection of platform operations, partnerships (creators), and audience engagement, collaborating closely with product, engineering, design, sales, among other stakeholders.

I have worked across established tech companies to early-stage startups and direct-to-client engagements, where I have translated user, partner, and business needs into executable strategies. Currently, I lead work at DLVPZ Marketing, advising brands and creators on platform strategy, partnerships, and operational execution across digital and consumer platforms.